WHAT KEY PERFORMANCE INDICATORS (KPIS) ARE RELEVANT FOR B2B DATABASES?

In B2B marketing and sales, a powerful database is a growth driver for more informed decision-making. KPI means Key Performance Indicators, and it defines those measurable values that indicate how well an organization is doing in reaching its particular objectives. In this section, let's talk about major KPIs relevant for a B2B database. Underst

Emails have remained some of the best-armed weapons that businesses in today's digital arena possess. As the inboxes get clogged up with messages, standing out is getting tough. Perhaps among the best strategies that work best for sending emails is to make group emails interactive. What is Interactive Content? Interactive content is informati